On the Sky News Hardgrave program, DPR&Co Executive Creative Director Richard Ralphsmith shares his views on Clive Palmer’s $50 million advertising cash splash.
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We believe great communications have more than an idea behind them. They contain a New Real: a newly discovered truth about the relationship between your customers and your brand.
Unearthing your brand’s New Real requires us to know your business intimately; to forensically explore research, digital intelligence and analytics; and sometimes just to do a bit of people watching.
Our clients love the collaborative nature of this process. They also love how it de-risks highly creative communications.
It takes exceptional people to bring your New Real to life. We’re an advertising agency united by curiosity, creativity and a commitment to deliver extraordinary results.
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DPR&Co is internationally informed and networked through the global AMIN network of independent agencies. We were the founding Asia Pacific member and have a seat at the global board. DPR&Co membership ensures our clients benefit from insights and innovations shared among many of the world’s leading independant agencies.
In an effort to maximise exposure around the Superbowl, the trend for brands to release their ads before the big day continues. They’re banking on seeing a lift in online searches and brand visibility prior to the game by giving audiences a sneak peek. So far, the majority of the spots are in the same…
We had the pleasure of sitting down with our new client at Honda Power Equipment, Kristy Ganter. We’re excited to be working closely with Kristy across digital communications to build a highly engaged audience for the Honda brand online. 1. There is a hole in my life in the shape of… Donut (they are my…
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