DPR&CO unveils Brandtrust’s second Authenticity Index Report on the general insurance industry. In a surprising result, an impressive 82% of respondents reported being totally satisfied or satisfied with their insurer. Moreover, 78% of respondents that have filed a claim felt their insurer had delivered on their promise to a high standard, with only 4% feeling they hadn’t. In stark contrast, 58% of consumers believed…
We’re thrilled to announce that private health insurance company Australian Unity has selected DPR&Co as its National Disability Insurance Scheme (NDIS) partner after a competitive pitch. “The NDIS is a once-in-a-generation opportunity to improve the lives of people with disability under the age of 65. It‘s an important extension of everything Australian Unity has stood for over…
To create buzz around Australia’s most popular leisure generator, the EU20i, we worked with Honda Power Equipment to spread the reach online. Following the content strategy development we created two distinct social media campaigns and targeting those who’ve already purchased, or are likely to purchase, the EU20i. Focusing on spreading awareness we partnered with three…
We sat down with our wonderful client Maree Polglaise, Regional Manager – Industry Engagement at the Department of Education and Training, to get to know her a little better. 1. There is a hole in my life in the shape of a… Man (any single men reading this, please apply). 2. Who’s the most underrated creative person…
Our agency Principal Phil Huzzard continues this video series on how to get the most out of your agency relationship. In Part 3 Phil highlights six things to consider when preparing a creative brief for your agency. Phil’s Op Ed Part 3 from DPR&Co on Vimeo.
We did a cleanout of our vaults last week and stumbled upon this rare and historic video of our agency’s origin. DPR&Co Silent Video from DPR&Co on Vimeo.
It’s about time you got to know us. In this initial Meet The Team Q&A we sit down with our Art Director, Tassy, aka our in-house comedian. 1. There is a hole in my life in the shape of a…donut! 2. Who’s the most underrated creative person from all time? Nick Cave. 3. Fill in the blank. ________________…there,…
They’re the online equivalent of trashy tabloid content. But there’s a reason digital giants Buzzfeed and Cracked have built an empire on listicles. Here’s DPR&Co’s top 5 reasons to write more listicles. They’re easy to read. When we click on an article, we first scan it to determine if it’s worth reading. Listicles are perfect…
Creating highly engaging content is the top priority for 72% of B2B marketers over the next year[1]. If it’s not on your radar, it should be. When done properly, online content allows you to outsmart rather than outspend your competitors. At DPR&Co, we create content that earns eyeballs through genuine audience insight. Our latest online…
There are tons of free social analytics tools now available to marketers. But if you have a specific business goal, you’ll need a specific metric to gauge your success. The generic analytics provided by Facebook, Google and Hootsuite won’t provide this. Relying on them may provide lots of information, but little precious insight. Instead, develop…