In the spirit of Valentines Day, the DPR&Co team gets in touch with their softer side. (Watch till the end!)

We sat down with Marketing Exec Melissa Stancati to get to know our lovely client a little better. And yes, we asked how she gets her hair like that, to which she replied, “I just wake up this way.” To which we replied, “No way, that’s amazing. By the way, we’ve just increased our rates…

By now you’ve likely heard that Mark Zuckerberg has announced a plan to implement yet another change to Facebook’s news feed algorithm. The change is in response to heavy criticism of the platform’s imbalance between posts from friends and family, and posts from businesses. Zuckerberg expects it will result in shorter but more valuable experiences…

Although we like to think that our clients enjoy our office because of the creative energy, the exciting, dynamic environment and our beaming faces, we’re noticing there’s something else behind their motivation. He goes by the name of Rudy. Rudy has become the face of DPR&Co, and we’re embracing it. He’s even beginning to star…

Clients get the advertising they deserve. That’s an industry adage that dates back to the last century. It’s rarely repeated in the presence of clients and only ever when things are going well. On one level, however, it’s true. Clients that strangle the creative process through the need for control, or those who rely on…

Keep it short Short videos suit our brief attention spans and the need to consume content easily and quickly. Since most content is viewed on mobile, the shorter, the better: 6-second YouTube bumber videos, 15-second videos for Instagram Stories, 15-60-second videos for Facebook posts and sponsored ads. Use what you have You don’t need a massive…

If you were to walk down your street and pick a house at random, how many loyalty programs do you think the household members would be signed up to? You probably didn’t guess nine. But that’s the average. If your brand is considering a loyalty program, familiarise yourself wit these pros and cons first. Pros…

There are many powerful things in this world, like coffee, Superman and hashtags. Why are hashtags so powerful? Primarily, reach. When someone clicks on a hashtag they’ll automatically see all the public posts that include that hashtag on that social network. This exposes a brand’s content to a broader audience and increases the chance of…

With this idea, we’re urging you to follow your calling with all of the energy and life force that’s inside of you. This is no ordinary journey. It’s far more urgent than that. It’s a chase. With the combination of puppeteering, CGI and stunt coordinating our Chase Your Calling campaign for Chisholm was an extraordinary production. Watch…

1. There is a hole in my life in the shape of a… An animal! I miss my two cats I had to give away. 2. Who’s the most underrated creative person from all time? My longtime bestie, Ebony-Jo. She temps as a receptionist and she is the most talented creative I’ve ever met. 3….