Keep it short Short videos suit our brief attention spans and the need to consume content easily and quickly. Since most content is viewed on mobile, the shorter, the better: 6-second YouTube bumber videos, 15-second videos for Instagram Stories, 15-60-second videos for Facebook posts and sponsored ads. Use what you have You don’t need a massive…
If you were to walk down your street and pick a house at random, how many loyalty programs do you think the household members would be signed up to? You probably didn’t guess nine. But that’s the average. If your brand is considering a loyalty program, familiarise yourself wit these pros and cons first. Pros…
There are many powerful things in this world, like coffee, Superman and hashtags. Why are hashtags so powerful? Primarily, reach. When someone clicks on a hashtag they’ll automatically see all the public posts that include that hashtag on that social network. This exposes a brand’s content to a broader audience and increases the chance of…
With this idea, we’re urging you to follow your calling with all of the energy and life force that’s inside of you. This is no ordinary journey. It’s far more urgent than that. It’s a chase. With the combination of puppeteering, CGI and stunt coordinating our Chase Your Calling campaign for Chisholm was an extraordinary production. Watch…
When faced with a difficult purchase decision, most people head to Google to find out what other people think. In fact, 66% of us trust consumer opinions and in particular, 70% of millennials trust online consumer reviews*. So brands that ignore product review tools will suffer the consequences. If someone is leaving a review, it’s…
We sat down with Kate Dunstone, Marketing Manager for Australian Unity’s Home and Disability Services, to get to know our client a little better. We particularly like her answer to question three – nothing should interfere with one’s choice to carb-load. There is a hole in my life in the shape of a… Puppy dog!…
As the newly appointed creative agency for Chisholm Institute, DPR&Co is proud to announce the launch of the new brand and student acquisition campaign Chase Your Calling. Chisholm CEO, Maria Peters feels the campaign does an excellent job of reflecting Chisholm’s forward-thinking spirit in a relatable and human way. The campaign launched on November 6 with outdoor,…
Podcasts have been around for over 10 years, but in the last two to three years advertisers have flocked to the channel. Ad dollars will swell approximately 85% this year to an estimated $220 million. So why the sudden interest from advertisers? 100% share of voice. Podcast hosts have to maintain authenticity so they can’t…
Confidence is a big thing. It helps us humans calibrate the risks we’re prepared to take and make decisions about what we’ll accept and what’s a bridge too far. By way of example, I’ll share a personal experience. As a private pilot, I’m fully aware that people feel differently about getting into a light plane…
