We sat down with Kate Dunstone, Marketing Manager for Australian Unity’s Home and Disability Services, to get to know our client a little better. We particularly like her answer to question three – nothing should interfere with one’s choice to carb-load. There is a hole in my life in the shape of a… Puppy dog!…
As the newly appointed creative agency for Chisholm Institute, DPR&Co is proud to announce the launch of the new brand and student acquisition campaign Chase Your Calling. Chisholm CEO, Maria Peters feels the campaign does an excellent job of reflecting Chisholm’s forward-thinking spirit in a relatable and human way. The campaign launched on November 6 with outdoor,…
Podcasts have been around for over 10 years, but in the last two to three years advertisers have flocked to the channel. Ad dollars will swell approximately 85% this year to an estimated $220 million. So why the sudden interest from advertisers? 100% share of voice. Podcast hosts have to maintain authenticity so they can’t…
Confidence is a big thing. It helps us humans calibrate the risks we’re prepared to take and make decisions about what we’ll accept and what’s a bridge too far. By way of example, I’ll share a personal experience. As a private pilot, I’m fully aware that people feel differently about getting into a light plane…
DPR&Co launches the fully-integrated 2017 Love My Honda campaign for the Honda Lawn and Garden range this month. It’s more loveable than ever, with executions across TV, online video, social and radio. The ‘Picture Frames’ and ‘Who’s a good girl’ TV commercials see the love reach extraordinary heights. Watch below. In radio, the expression of…
Carla is one of the stars of the DPR&Co team, but she’s only just turned 23 (don’t forget to wish her a happy belated birthday if you haven’t!). You’d think she’s a barista in her spare time (well, she used to be) and a meme specialist (we’re thinking of changing her title to this actually)….
The theory of The Experience Economy was the subject of a 2011 book by Joseph Pine II and James H. Gilmore. It makes the point that, in a world of increasingly perfect competition and commoditisation, consumers are shortcutting detailed decision-making processes to buy experiences that align with their values and beliefs. And for the right…
To be an effective digital marketer, you need to be a good predictor of trends. These five will get you started on the right foot. Consumer-led marketing will accelerate dramatically People trust their peers more than they trust your brand. In a recent survey of over 6,000 people across six countries, respondents said they trust…
Reflecting the importance of Asia Pacific in AMIN’s growth plans, DPR&Co Agency Principal, Phil Huzzard was appointed to the global board of the worlds largest network of independent agencies at the 2017 Global Conference in Marbella, Spain. Chaired by Doug Barton from North Carolina’s Trone Brand Energy, the Board is made of of the sitting…
DPR&Co’s AMIN Worldwide membership means our clients enjoy the benefits of our access to world-wide reach and insights. AMIN’s global 2017 conference in Spain next week brings together the best independent agencies in the world. We’ll be in the thick of it, flying the flag for Australia and catching up on the latest ideas, creative and tech…