Pancreatic cancer has no field of women, no ice bucket challenges, no “mo bros” – and the Pancare Foundation receives zero government funding. It is truly “The Unfashionable Cancer”. The campaign is based on hard-hitting and uncomfortable truths around pancreatic cancer. Pancare Foundation CEO Angelia Dixon said that the campaign was vital, given the vastly…
In the aftermath of the catastrophic Black Saturday bushfires that claimed 173 lives in 2009, the Victorian government spent millions of dollars on a campaign encouraging people in high fire risk areas to leave early on days of extreme fire danger. Astonishingly, post analysis of the campaign indicated that, while 60 percent of people had…
We’d like to introduce you to our newest team member, Arielle Gohier. Want to find out what she gets up to when she’s not managing accounts? Of course you do.
For the launch of Australian Unity’s NDIS services, our strategy was to show how people with disability are now in control of their own destiny. The media rarely show people with disability in positions of power. So with this campaign, that’s exactly what we did. This video captures some of the very special moments with…
Creating an effective relationship with your agency can be difficult. To assist you, DPR&Co has created a video series by Agency Principal, Phil Huzzard, called “Getting the most out of your agency relationship”. Episode four outlines five ways to use research to ensure it drives the right outcome for your business.
DPR&CO unveils Brandtrust’s second Authenticity Index Report on the general insurance industry. In a surprising result, an impressive 82% of respondents reported being totally satisfied or satisfied with their insurer. Moreover, 78% of respondents that have filed a claim felt their insurer had delivered on their promise to a high standard, with only 4% feeling they hadn’t. In stark contrast, 58% of consumers believed…
We’re thrilled to announce that private health insurance company Australian Unity has selected DPR&Co as its National Disability Insurance Scheme (NDIS) partner after a competitive pitch. “The NDIS is a once-in-a-generation opportunity to improve the lives of people with disability under the age of 65. It‘s an important extension of everything Australian Unity has stood for over…
To create buzz around Australia’s most popular leisure generator, the EU20i, we worked with Honda Power Equipment to spread the reach online. Following the content strategy development we created two distinct social media campaigns and targeting those who’ve already purchased, or are likely to purchase, the EU20i. Focusing on spreading awareness we partnered with three…
We sat down with our wonderful client Maree Polglaise, Regional Manager – Industry Engagement at the Department of Education and Training, to get to know her a little better. 1. There is a hole in my life in the shape of a… Man (any single men reading this, please apply). 2. Who’s the most underrated creative person…
Our agency Principal Phil Huzzard continues this video series on how to get the most out of your agency relationship. In Part 3 Phil highlights six things to consider when preparing a creative brief for your agency. Phil’s Op Ed Part 3 from DPR&Co on Vimeo.