When it comes to experiential marketing, most people think going big is the only way to “go viral”.
It’s not. Take Samsung, who set up a one-day experiential campaign where they gave brand new cameras worth $800 RRP to anyone who handed in their old camera–go on then, twist my rubber arm. They gave away more than 1,000 cameras. That’s nearly one million dollars’ worth of product. The people who received free cameras were stoked, but Samsung reduced their potential consumer pool by 1,000 and missed out on significant potential revenue.
Experiential marketing aims to create a closer bond with the consumer by immersing them in a fun and memorable experience. It’d be easy to get carried away with making something epic. But it’s important not to lose sight of the underlying objective: to drive purchases.
Here are our top three tips to stop “small” from being limiting: