Podcasts have been around for over 10 years, but in the last two to three years advertisers have flocked to the channel. Ad dollars will swell approximately 85% this year to an estimated $220 million.
So why the sudden interest from advertisers?
We believe that any one of these reasons makes podcasting worth your brand’s consideration. Together, they make this channel a compelling option to create growth. And with the medium yet to reach saturation, you’ll see substantial return on your ad dollars spent.
Read more at: https://www.forbes.com/sites/forbesagencycouncil/2017/07/25/paradigm-shift-the-evolution-of-podcast-advertising/#10dfc1547959