Ambulance Membership Campaign
Ambulance membership is an insurance product and needs to be positioned as such. It’s about framing a cost/risk quotient in a way that makes the question of membership a ‘no-brainer’.
Whenever paramedics arrive at a scene, they ask a series of extremely important questions of the patient. Our campaign shows real paramedics asking these questions in emergency situations, thus demonstrating the immense value – and cost – of the Ambulance service.
The final question we ask: “Are you an Ambulance Victoria Member, or will it cost you thousands?”