Keeping It Clean
Nothing matches the satisfaction of a nice clean home. That’s the Sabco message. In a low-engagement category, our challenge was to deliver it in a way that people will pay attention. The Keeping it Clean campaign was born. Wherever we see “dirty”, we’re there to clean it up.
In the radio spots, it’s dirty talk that we’re cleaning up.
Rap songs are famously dirty. In this short online video, have a bit of fun cleaning one up.
Some words sound dirty, but they’re not. Introducing the Sabco “Clean Word of the Day”
Household cleaning may be a chore. But once it’s done, you get a wonderful sense of being in control. We highlighted this feeling in this campaign and took it to TV and OOH in Australia and the US.