Regional Development Victoria – Good Move
With Melbourne’s population growing at over 100,000 people a year, part of the Victorian Government’s Melbourne and Regional Growth Plan was to encourage Melburnians to explore living, working and investing in regional Victoria. We profiled the experiences of four sea- and tree-changers for some truly evocative stories.
Good Move – Bendigo 30 sec TV
Good Move – Bendigo Webisode
Good Move – Warrnambool 30 sec TV
Good Move – Warrnambool Webisode
Good Move – Beechworth 30 sec TV
Good Move – Beechworth Webisode
Good Move – Gippsland 30 sec TV
Good Move – Gippsland webisode
Regional Development Victoria – Expo
The activation point for the Good Move campaign is an Expo held annually at the Melbourne Convention and Exhibition Centre. Approximately 10,000 potential sea/tree-changers attend each year.