Where the people go, brands must follow. In 2017 social media users reached 4.6 billion while a massive 1.66 billion people made an online purchase. Online shopping is radically changing the retail landscape and social media is a big contributor. With new social network technologies constantly emerging, including powerful advertising tools, chatbots and in-app purchasing, e-commerce is only going to get easier.
Check out this infograph for a snapshot of social media’s role in e-commerce today.