There are many powerful things in this world, like coffee, Superman and hashtags.
Why are hashtags so powerful? Primarily, reach. When someone clicks on a hashtag they’ll automatically see all the public posts that include that hashtag on that social network.
This exposes a brand’s content to a broader audience and increases the chance of discovery. For example, if someone searches for #officedonuts and your company recently posted an image with that hashtag, your post — and potentially your profile — can be found. So you can reach more people without paying any money.
Keep your hashtags short and include natural keywords and phrases to increase your visibility in search engine rankings.
Each brand’s page will have its own look and feel, including formatting preference. Our only mandatory is consistency between posts.
An example of Priceline posting hashtags in the first comment: