Short videos suit our brief attention spans and the need to consume content easily and quickly. Since most content is viewed on mobile, the shorter, the better: 6-second YouTube bumber videos, 15-second videos for Instagram Stories, 15-60-second videos for Facebook posts and sponsored ads.
You don’t need a massive budget to make an impact. There’s a time and a place for investing in quality, like when putting your brand video out to the world (read our 10 reasons for investing in quality video ). But you’ll be surprised what you can pull together with an iPhone and everyday props for business-as-usual content.
Showing your fans how to solve a problem or use your product is a simple way to jump into short video content creation. If your product is straightforward to use (and don’t assume anything) give your fans some video inspiration for getting creative with it. For example, if you’re selling tea, which everyone knows how to make, create a video series on what time of day or occasion to drink your teas. Perhaps before breakfast, iced on a warm afternoon, before bed, and so on.