The Multi-Bet holds a special space in the esteem of punters. It usually takes place over multiple legs and multiple sports over the course of the weekend. So a punter’s Friday ritual involves putting a lot of thought into how his Multi is going to play out. You might say there’s an art to it.
This insight led us to this Art Gallery concept, which contrasted the average sport-lover’s disdain for modern art, with his love of “the art of the multi”.