Over the past 5 years, DPR&Co has contributed to over 200,000 new Ambulance memberships, covering over half a million Victorians. Membership-related revenue delivers over $110 million each year to the Service.
Our strategy is to highlight the disparity between the incredibly low cost of membership with the potential cost of an Ambulance transport. The implicit sub-message is that Ambulance is a user-pays service that can cost up to $11,000 for a single trip.
We titled the campaign “Important Questions”. The concept was driven by the fact that, when a paramedic comes to your aid, the question they ask that can cause the most concern is “Are you an Ambulance Member?”
This campaign has consistently delivered stunning ROI of 1800 percent. Click here for the Marketing Magazine Case Study on this amazing campaign.