The NDIS changes everything for people with disability. Australian Unity is determined to be a leader in its deployment. With this campaign we touted the brand’s leadership by summing up the consumer benefit: with Australian Unity as your NDIS provider, you, the client, are in control. For people with disability, this a powerful message.
Our “making of” video was a critical component of this campaign. Shared on social channels, it demonstrated the authenticity of the campaign approach, reinforcing the sincerity of the Australian Unity message to clients, carers, staff and eavesdroppers.