Honda generators are clear market leaders. To keep it that way, DPR&Co created a user-generated Facebook contest encouraging Honda fans to share experiences with their EU20i. The results were outstanding, with the posts garnering nearly 60,000 impressions and over 200 comments with photos and videos. To show appreciation to Honda’s customers we created this video from a selection of the contest submissions for Honda Power Equipment to post to their wall.
Then, in order to boost the reach and engagement of our EU20 content, we partnered with several key influencers in the outdoor, active lifestyle space. Each influencer took to the road with an EU20i to try and test it in Australia’s outback. The influencers created their own content, including blog articles, social media posts and imagery, all of which bolstered the EU20 campaign and directed thousands of followers to Honda’s site to learn more.