In the competitive and commoditised household cleaning category, Sabco is a stand out. But how do you create excitement about an untested volume dependent product without overinvesting?
We developed an influencer marketing campaign to bring to life the performance qualities of a great product with the star quality of Super Blogger, Jess Dunn.
As proven by 25 million impressions, this campaign delivered original, high-quality content that resonated with Sabco’s audience. The Sabco Cleaning Calendar was the top placed Pin for “home cleaning tips” searched on Pinterest. The Instagram giveaway saw consistently high engagement across the four weeks and the blog post had over 1,600 shares in the first week.
Watch the Flipagram video.
To find out more about influencer marketing, call Phil on 03 8547 4610 or email [email protected].