Nothing matches the satisfaction of a nice clean home. That’s the Sabco message. In a low-engagement category, our challenge was to deliver it in a way that people will pay attention. The Keeping it Clean campaign was born. Wherever we see “dirty”, we’re there to clean it up.
So for this radio campaign, it’s dirty talk that we’re cleaning up.
For our online engagement, we cleaned up another notoriously filthy area – the rap song. In this short online video, some words sound may dirty, but they’re not.