Working closely with the Sportsbet marketing team, we created an insightful New Real for their new Multi-Builder product: “Blokes love it when everything they need is in the one place”.
The result was the much loved “Man Market” creative concept that rolled out across multiple channels. So intuitive was the concept that it garnered spectacular engagement, with around 1.6 million social views.
The power of the “Everything in one place” New Real is further demonstrated in the radio spot. While it’s executionally different to the TV, you’ll see that the insight is the same, and the end result equally engaging.