The challenge for Honda is to ‘punch above its weight’ in terms of brand visibility in a crowded marketplace. Humor is the tool we use to engage the audience more memorably.
For this campaign, we played on the fact that Honda customers are invariably Honda lovers. Any threat to their right to enjoy their Honda Power Equipment is taken seriously.
We took a humorous look at what might happen in the event of a lawn downsizing. The well-intentioned landscape gardener comes off a clear second best.