How do you take on a competitor determined to spend its way to market dominance?
Do it smarter. And do it better.
Honda MPE customers tend to share two great passions. They’re sports mad and they’re crazy about their lawns. Not surprisingly, they hold the figure of the sporting groundskeeper in high regard. This led us to a New Real that underpins the latest campaign, led by TVC and online video: ‘With Honda, you are the groundskeeper of your own domain”.