The traditional creative process vs The New Real

The New Real

DPR&Co’s unique approach to behaviour change and brand repositioning 5-minute read If communications are to solve large business or government challenges, they need to forge real change in the audience’s mindset. This requires a campaign to do three things: deliver a meaningful truth about the brand or issue; deliver a meaningful truth about the audience; […]

In-house digital expert or outsourced digital marketing?

Recruiters are increasingly looking for digital marketing experts. There are plenty of ads out there for experts in content marketing, marketing automation and even programmatic buying. It’s a challenging task. There is still a need for professionals, especially experienced ones. True technical know-how and, more specifically, being digitally oriented — fearless of new things and […]

10 tips: write perfect subject lines for email marketing

Just as a book is sometimes assessed on its cover, an email subject line determines its first impression and often whether it’s opened at all. DPR&Co have gathered ten tips for writing subject lines that increase the open rate of your e-mail. 1. Keep it short Your readers must see at a glance what your […]

How to increase the lifetime value of each customer

Would you like to increase the lifetime value of each customer rather than spend time and money acquiring and closing new customers? DPR&Co have three ways to do just that. Did you know that new customer acquisition can cost up to 7x more than retention of existing customers? Yet, many companies focus on converting new customers […]

17 ways to incorporate video into every stage of the buyer’s journey

Video is one of the most powerful marketing tools for brands. As an inbound marketing agency, DPR&Co is a HubSpot partner, Hubspot found that 90% of users say that product videos are helpful in the decision process. They also reported that 54% of people want to see more video content from marketers. Yet in order […]

Quick guide: how to optimise historical content

One of the best things about content marketing is that it can generate leads and customers for your company throughout months and even sometimes years – if you manage to keep it updated, relevant and interesting. At DPR&Co, we recommend two methods to help you do just that: ROPS and content remixing. You’ve probably heard […]

How to stand out from the online noise

We don’t build a brand by selling something. We build a brand by being something and letting that culture shape the way we behave and communicate. But, to build trust and connect with our audience, we must stand out from the noise and make ourselves personal and relatable. Here are six ways to do just […]

DPR&Co welcomes the Australian Graphene Industry Association to the Co

AGIA joins the co

We’re excited to announce that The Australian Graphene Industry Association has joined the DPR&Co family. Graphene is referred to as ‘the most intelligent material on earth’ because of its unmatched ability to conduct energy and its capacity to add strength to existing materials. It is seen as a pivotal enabler of Industry 4.0 (the 4th […]

DPR&Co a dual finalist in the AMI Awards

AMI Finalists 2019

DPR&Co has been announced as a dual finalist in the 2019 AMI Awards. Our Chase your Calling campaign for Chisholm is through to the 2019 AMI finals for the second year in a row. Meanwhile, our SafeScript campaign for the Department of Health and Human Services is a finalist in the Public Sector category. SafeScript […]

What does the removal of Instagram likes mean for marketers?

Instagram removes likes

You’ve likely heard that Instagram is trialling the removal of likes from posts. Individuals and businesses can still see how many likes they get on their own posts, but can no longer see the total likes on others’ posts. Australia is one of seven countries involved in the trial, along with Brazil, Canada, Ireland, New […]