DPR&Co welcome Honda Marine

Honda Marine Win

We welcomed Honda Marine to the ‘Co’ this month. We’ve enjoyed an eight year relationship with the Honda brand and are thrilled to expand this relationship to Marine. We’ll be working with Honda on their social presence for Marine, with the goal of elevating its presence and encouraging fans to engage with both aspirational lifestyle […]

The four pitfalls to avoid with multi-channel marketing

Multi-channel marketing pitfalls

Consumers today are spread across dozens of channels, using ad blockers, watching multiple screens and being exposed to about 5,000 ads a day. So how do marketers reach and engage them? For brands to succeed in this digital environment, a well-executed multi-channel strategy is key. Before getting started, here are four common pitfalls and how […]

Race Against Dementia 2019

Race Against Dementia Event 2019 - DPR&Co. What's up

Sir Jackie Stewart is one of the world’s most successful and loved racing drivers in history. Tragically, his wife of 40 years, Lady Helen Stewart, has been living with dementia for some years. Driven to succeed as Sir Jackie is, the challenge of finding a cure for dementia was one too important to ignore. His […]

How P2P communications can transform your sales performance

How P2P communications can transform your sales performance - DPR&Co Thinking

P2PTM communications is the confluence of four customer optimisation activities: brand and retail advertising, CX/UX and nurture communications (retargeting etc). The integration of these activities can be transformative. It delivers to the customer a focussed expression of value at every step of the decision process. Consider a customer journey where every media channel – broadcast, digital, […]

Phil Huzzard questions Gillette’s campaign “The best a man can be”

Gillette article

Gillette’s “The Best A Man Can Be” campaign is another example of a big brand ad seeking to tap into the current zeitgeist. This CMO article discusses the reality of the effort, quoting DPR&Co Agency Principal, Phil Huzzard, who says “Gillette is not a grass-roots movement like #metoo…” and warns that many consumers regard corporations taking on social issues as ‘virtue […]

Are you marketing to the attention web?

Are you marketing to the attention web - DPR&CO

DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a complete overhaul of your marketing approach. But it does require several small shifts in your customer engagement efforts across channels. […]

What are we bingeing on?

DPR&CO Flix - DPR&CO

It’s one of the most talked about topics around the table at our weekly lunch club. So we decided to tell all. Here are the top 10 TV shows our office can’t get enough of right now. Killing Eve (ABC iview) The Cry (ABC iview) Black Earth Rising (Netflix) Peaky Blinders (Netflix) Sopranos (HBO) The vintage pick Portrait Artists of the […]

5 Digital Marketing Predictions For 2019

5 Digital Marketing Predictions For 2019

1. Privacy issues are here to stay. With ongoing data scandals, the privacy issue will continue to gain momentum this year. The introduction of the General Data Privacy Regulation by the EU last year was the first major step to a worldwide standard for keeping personal data private. 2019 will see policies tighten and further […]

Meet Kristy at Honda AU

Q&A Honda - DPR&CO

We had the pleasure of sitting down with our new client at Honda Power Equipment, Kristy Ganter. We’re excited to be working closely with Kristy across digital communications to build a highly engaged audience for the Honda brand online. 1. There is a hole in my life in the shape of… Donut. They are my […]