Energy Safe Victoria

Electrical work performed by unqualified people can be deadly – not only to the amateur sparky, but also to their family and the emergency service workers who are required to help when it all goes wrong.

DIY wiring can also carry a financial cost by invalidating your insurance cover. Worst of all, it could see you charged for manslaughter if your wiring happens to kill someone other than yourself.

Our new campaign for Energy Safe Victoria (ESV) campaign is focused on the dangers of DIY electrical work. Our challenge was to reach a cohort of men who believe in self-sufficiency, or who have an ‘it can’t be that hard’ mentality and do so without being patronising.

So we created a new acronym: DDIY – Don’t Do It Yourself – and built a light hearted and engaging campaign around what is a really serious subject.