Honda Power Equipment

With the success of our initial Greatness from the Ground up campaign, we wanted to give this concept a second life. So, we created The Greatest Garden, taking Honda’s best of breed technology and deploying it back into a garden.

In this simple commercial, a series of passers-by peer over the fence to take a look at the ‘Greatest garden’ in the street. Every street has one.

Solution

Our task was to target Aussie gardeners who want the best equipment and ultimately, the greatest garden on the street. This concept taps into the sense of pride that home-owners feel when they achieve high-end results at home in their garden.

Look out for the campaign on social, digital and TV.