Honda Power Equipment
Honda Power Equipment followers are enthusiasts, they love the Honda brand. When DPR&Co took over Honda PE’s social channels our goal was to give our customers a forum to voice their enthusiasm. We introduced posts that encourage discussion and sharing of stories. By turning our fans into loyal brand advocates we’ve expanded our organic online reach and increased user-generated content and testimonials.
To enhance Honda PE’s branding across social, we’ve made Honda red and green grass of lawns a focus throughout their Instagram feed. Utilising red, green and white space in Instagram Stories and online videos, this consistent design ensures viewers know when they’re watching Honda content.
Take a look at some of the videos we’ve created below.
Over 12 months of consistent posting, engaging content and community management, DPR&Co delivered the following results, which exceeded the target metrics set for Instagram.
- Increased average post engagement from 4% to 8%
- Increased account following from 1.2K to 4K (+330%)