News

Are you marketing to the attention web?

Are you marketing to the attention web?

DPR&Co’s Digital Manager, Madeleine Kemp, featured in B&T with three insights for marketers to consider when executing on their digital marketing strategy this year. Madeleine affirms that marketing to the ‘attention web’ doesn’t necessarily require a...

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How to increase the lifetime value of each customer

How to increase the lifetime value of each customer

Would you like to increase the lifetime value of each customer rather than spend time and money acquiring and closing new customers? DPR&Co have three ways to do just that. Did you know that new customer acquisition can cost up to 7x more than retention of...

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The benefits of mindfulness in marketing

The benefits of mindfulness in marketing

DPR&Co's Digital Manager, Madeleine Kemp, says being present in the moment and mindful in your actions can do wonders for your wellbeing both in and out of the office. CMO Magazine recently covered the topic of mindfulness in marketing and asked Madeleine for her...

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The four pitfalls to avoid with multi-channel marketing

The four pitfalls to avoid with multi-channel marketing

Consumers today are spread across dozens of channels, using ad blockers, watching multiple screens and being exposed to about 5,000 ads a day. So how do marketers reach and engage them? For brands to succeed in this digital environment, a well-executed multi-channel...

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