Varidesk - DPR&CO Work

SABCO

Sabco is answering its customers’ prayers with the new Rinse ‘n’ Wring mop and bucket set. The innovative product has dual wash and dry chambers that clean and dry the mop’s microfibre pad without ever having to touch it. Our strategy was to upgrade current flat mop use by addressing this common pain point.

Sabco customers value quality (buy once and buy well) and innovation (convenience and results). Our creative taps into this customer sentiment simply and compellingly.

Result

Within weeks of the 15 second TV ad airing on Channel 10, Sabco’s key retailer had run out of stock. Sales so far indicate extremely high uptake and the retailer is now currently considering a more comprehensive range of the product.