GOTAFE – Do The New You. 2021/22 student enrolment campaign.

DPR&Co were briefed to deliver GOTAFE’s 2021/22 student acquisition campaign. Deep analysis of demographic data revealed two chilling insights: that 11% of 16-25 year old people in Victoria’s north-east were neither employed or in study, so were completely disengaged. Furthermore, 21% of 15-21 year old people in the region are living in homes where no one was employed. We decided that GOTAFE’s most pressing competitor wasn’t other educators – it was generational disengagement.
Audience

Students and parents, career advisors and teachers.

Channels

FTA TV, BVOD, press, YouTube, digital, social, native.

Deliverables

2×15 sec TVC/OLVs, full suite of animated and static digital ads, social media creative, website assets.

Performance

Campaign launched mid-October. Results TBC.

View Work.

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