GOTAFE - DPR&CO

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GOTAFE – Do The New You. 2021/22 student enrolment campaign.

DPR&Co was briefed to deliver GOTAFE’s 2021/22 student acquisition campaign. Deep analysis of demographic data revealed two chilling insights: that 11% of 16-25 year old people in Victoria’s north-east were neither employed or in study, so were completely disengaged. Furthermore, 21% of 15-21 year old people in the region are living in homes where no one was employed. We decided that GOTAFE’s most pressing competitor wasn’t other educators – it was generational disengagement.

Audience

Students and parents, career advisors and teachers.

Channels

FTA TV, BVOD, press, YouTube, digital, social, native.

Deliverables

2×15 sec TVC/OLVs, full suite of animated and static digital ads, social media creative, website assets.

Performance

Campaign launched mid-October. Results TBC.

View Work.

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We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.