Honda MPE - DPR&CO

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Honda MPE. Greatness from the ground up.

A technical issue with a previous model had led to a softening in consumer sales. In response, Honda’s R&D team had not only rectified the problem – they’d set a new benchmark for mower design and quality. DPR&Co was briefed to create a fully integrated launch campaign for the new, Australian-built Buffalo premium mower range to recapture market dominance.

Audience

Garden enthusiasts/commercial operators.

Channels

Broadcast TV, OLV, BVOD, digital, social, OOH, retail POS.

Deliverables

30 and 15-sec TVCs/OLVs, digital/social ads, catalogues and in-store collateral.

Performance

Regained confidence among multi-brand dealers. Strong consumer and commercial sales with increased market share in category.

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