In 2018, following a spate of incidents and injuries, ESV briefed DPR&Co to develop a campaign that would demonstrate the risk of fire from leaking gas connections between barbeques and gas cylinders (the principal cause of fires). The imperative was to make the necessary preventative steps simple and clear. The campaign is set to reprise across the 2021/22 summer period and has also been adopted by the Queensland Government for deployment in 2021.
Males 30+.
FTA TV, BVOD, YouTube, digital display/ programmatic, OOH.
Strategy development, creative development, TVC/OLV, digital, OOH for street furniture.
ESV suggested anecdotal evidence of a 35% reduction in gas barbeque fires after the campaign period.
We exist to make a difference through the power of ideas. We’re driven to create world-class creative and digital campaigns to help you achieve your vision of success, whether that’s brand awareness and health, audience behaviour change, customer engagement, lead generation or sales growth. Our work deploys across digital, broadcast, trade, direct and experiential media channels.
