Gillette’s “The Best A Man Can Be” campaign is another example of a big brand ad seeking to tap into the current zeitgeist. This CMO article discusses the reality of the effort, quoting DPR&Co Agency Principal, Phil Huzzard, who says “Gillette is not a grass-roots movement like #metoo…” and warns that many consumers regard corporations taking on social issues as ‘virtue signalling’ for commercial gain. Read the full article.