Our digital media team’s high-touch, individualised approach to media strategy, planning and buying is proving to be a powerful growth engine for our DPR&Co clients.
With triple digit growth in our media business, our independent agency is proving the maxims that bigger is not always better and that quality is worth investing in.
Our approach to media is consistent with our creative philosophy. We believe that relatively small investments in higher quality thinking and customised delivery create massive leverage throughout the deployment stage.
The approach is the antithesis of industry norms. We’ve turned our back on scale and leverage, instead relying on client performance to justify the time and focus required to deliver transformative media performance.
Every media professional in Australia would love to work with clients like ours who are supportive of the level of attention and genuine care we bring to our work.
Building our media business in this way has not always been smooth sailing. Our philosophy comes with its own set of challenges. It means we invest in a higher proportion of senior people who are hard to find. Convincing clients about this approach also took some time.
We’re proud to say our media business is now global, with high activity in Europe and the America’s as well as here in APAC. It’s therefore imperative that our media strategies are tailored to align with local nuances and media behaviours.
We want to see the growth of our media business continue at the current level, but we’ll pull back the reins the second we think our quality or performance is slipping.
Want to see what our specialised media approach could do for your business? Get in touch.