Modern marketing has a volume problem.
Too many campaigns mistake activity for progress. Chasing abstract “purpose,” inflating generic benefits, or layering on lifestyle imagery. The outcome is predi…
The paradox of market entry
For leaders of multinational market entries, Australia looks deceptively simple: advanced economy, English-speaking, western culture, high digital adoption. On paper, it f…
As a final year student completing my last unit via industry placement, when I landed the internship with DPR&Co I wondered what to expect. How similar would it be to what I had experienced at uni…
Along with DPR&Co MD, Dom Brasacchio, I spent an amazing late-June week in London attending the 2025 AMIN Worldwide Global Leaders’ conference.
Held at the Hiatt Churchill in the heart of Mayfa…
Why great marketing is now the cornerstone of AI leadership and business growth
The conversation about AI in marketing has changed. Responsible AI is no longer just a technical or compliance issue. I…
Revisiting a proven maxim
70.20.10 has been a ‘rule of thumb’ in media circles for decades. 70% of investment directed to proven activity, 20% to ideas channels that show promise and 10% to experimen…
Designing a lead gen channel strategy? TikTok is now worth another look.
When you imagine a platform to generate high-quality B2B leads, TikTok might not be the first to come to mind. Traditionally k…
Tradies: A Growing and influential audience, marketers can’t afford to overlook
DPR&Co recently teamed up with Workwear Group to launch a campaign for KingGee, the iconic Australian workwear br…
DPR&Co’s high-touch digital media strategy is winning acclaim around the world.
Our digital media team delivers a personalised, high-touch approach to media strategy, planning, and buying, drivin…
Tassy’s, one of the most experienced members of the DPR&Co team, having witnessed the company developing, evolving and transforming over the past decade and a half. His journey is a testament to b…
After many years working with B2B clients in the industrial space, we’ve had a lot of feedback about what works for clients and what doesn’t.
Few of the frustrations we’ve heard are for lack of eff…
Driving ROI from your investment in AI
DPR&Co launched Wunderland AI to help businesses navigate the challenges and opportunities of AI.
The Wunderland business philosophy is based on the not…
DPR&Co has been a contributor to Sir Jackie Stewart’s Race Against Dementia since 2018.
Sir Jackie, a British Formula One driver who competed between 1965 and 1973 winning three World Drivers’ …
The current consumer snap back to practicality hasn’t reduced the importance of the experience and transformation economy. It simply means the experiences consumers seek are evolving.
Australia…
As the flagship event for Victoria's caravan and camping industry, the Victorian Caravan and Camping Supershow is vital for driving new sales within the RV and caravan manufacturing sector.
Visitatio…
About ESOV
DPR&Co frequently develops marketing business cases for our clients by triangulating historical and projected performance based on metrics including brand recognition, purchase intenti…
Having returned last week from the annual AMIN Worldwide global strategy meeting in Palm Springs, I was reminded of exactly why DPR&Co continues to value this extraordinary network of independent …
The world of marketing and creative production is evolving faster than ever, and AI is at the heart of this transformation. Recognising this shift, Melbourne-based creative agency DPR&Co has teame…
Every time I visit my dentist or GP, I am reminded of what a joy it is to work in this amazing industry. Sure, there are professions that may be more lucrative and admired. But can you imagine showing…
Jordan Borders is a Senior Marketing Consultant for Caterpillar Construction Technologies. We’re immensely fortunate to have worked with her and the Caterpillar team on four different global campaigns…
More than ever, Instagram’s recommendation algorithms are valuing original, highly engaging content – just like its competitor, TikTok.
Instagram works to tailor content to app users’ interests, be…
If you think you need to score Kim Kardashian to win the influencer game, think again. Goldman Sachs bank recently revealed its estimate that there are now more than 50 million influencers globally. T…
Our digital media team’s high-touch, individualised approach to media strategy, planning and buying is proving to be a powerful growth engine for our DPR&Co clients.
With triple digit growth in…
Trends are emerging in the current US presidential election that point to a further deepening of sophistry and deceptiveness in political advertising from both major parties. This is one US export we …
Sabco. From boom to bust and back…
Originally The South Australian Brush Company, Sabco was founded in 1892 and has become one of Australia’s most enduring brands. At one point, during the 1960 and ‘…
Since we shared our key insights from growing Sabco's TikTok following by 16,000 in one year, they've now surpassed 20,000 followers.
Sabco, Australia’s 130-year-old mainstay cleaning product…
Never forget that B2B buyers are human too.
For most of us, there’s nothing remotely interesting about a Yanmar YDG2700N diesel-powered generator. Or an Oxygen/Lambda sensor post catalytic converte…
Almost a year to the day (although it seems like yesterday), I assumed the role of President of AMIN Worldwide, a 60-brand strong network of independent ad agencies. It’s been a period that has coinci…
Tradies are the new, affluent cohort that deserve our attention.
DPR&Co recently partnered with Workwear Group to develop a campaign for the 100-year-old KingGee brand. Aside from the honour of w…
We're celebrating a period of growth with the announcement of three well-deserved promotions.
Highlighted by a flourishing digital department, Maddie Gaw and Maddy Gilfillan have both advanced to t…
We're proud to empower our employees to take leave and return on terms that suit their needs.
We recently welcomed Sarah Ponte back into her role as Digital Media Director following six months of mat…
We ran a campaign for Sabco, Australia’s most iconic cleaning brand, that resulted in a 50.35% increase in sales for one of its leading mops.
Sabco operates in a low involvement category, so highli…
As part of a recent pitch for Gruen, we were tasked with a challenging brief: convince Australians that living near a nuclear reactor would be a good thing.
Our approach focused on the housing affo…
It’s a widely known fact that airliners can be pre-programmed to fly, and even land, without the direct input of the on-board flight crew. But would you ever board an aircraft where the person in cont…
The high-quality brief is one of the hallmarks of a great creative ad agency. Writing one is no run-of-the-mill task and shouldn’t be underestimated. If you’re an account person or an up-and-coming st…
This International Women’s Day we have a lot to celebrate. Over the past three months, the DPR&Co women have been making moves. Two have joined the team, two have accepted promotions and one has a…
Even experienced marketers are sometimes unaware of how concentrated the ownership of the advertising and media sector has become over recent decades – both in Australia and abroad.
A small number …
TikTok has released its trend report for 2024. The growing social media platform has conducted five third-party global research studies to predict where it's heading this year, along with our DPR&…
AMIN Worldwide is a global network comprising 60 independent agency brands across 27 countries.
DPR&Co became the founding APAC member agency in 2015, and DPR&Co co-founder and Agency Princ…
It’s a story as old as marketing itself. You come up with a great brand idea, but when you try to get the rest of your team on board, you receive conflicting feedback. You then find yourself spending …
Understanding your Customer Lifetime Value (CLV) is key to determining a value-driven marketing mix. But how do you calculate it, and how do you apply it to your strategy?
You might know the Pareto…
Whether they’re enhancing offline experiences or forming the experience itself, digital marketing techniques are reshaping experiential marketing. This shift allows businesses to reap the brand-buildi…
I tell clients to curb their enthusiasm for Net Promoter Score (NPS). Why? Because it’s a such a transitory and facile measure of customer satisfaction.
Evidence of the perils of an over-reliance o…
Can taking a considered investment approach to maintaining your marketing budget during uncertain times drive business resilience and increase market share? Let's find out.
There’s been endless tal…
Some think TikTok is a social media app purely for Gen Z and millennial entertainment. It is, but that’s not all it is. With brands now letting loose and gaining their audience’s genuine interest, it’…
If we’ve learned anything from the COVID-19 pandemic, it is that the truth alone is insufficient to elicit or change behaviour. Carpet-bombing the media with apparently clear messages like “COVID-19 v…
We’re thrilled to welcome much-loved, Melbourne-based lighting brand, Mirabella, into the DPR&Co family.
Mirabella opened its first store on Lygon Street in the 1960s, not long after its …
For Australian Made Week 2023, our co-founder and managing director, Domenic Brasacchio, contemplated how brands can find their space in the Australian market, and how they can deliver value to local …
"The creative process is fuelled by divergent thinking — a breaking away from familiar or established ways of seeing and doing." — The Innovator's Toolkit, Harvard Business Essentials.
Traditional …
With COVID-19 keeping millions of students at home, virtual education transformed from being a convenient alternative to a necessity. Even as the pandemic begins to subside in some countries, students…
The theory of The Experience Economy was the subject of a 2011 book by Joseph Pine II and James H. Gilmore. It makes the point that, in a world of increasingly perfect competition and commoditisation,…
The marketplace for your brand, and all brands, has shifted permanently. All business leaders are seeking the best market knowledge to predict their post-COVID trading environment so that they can pos…
When markets soften, competition intensifies for the fewer, lower-spending customers. Many brands ‘batten down the hatches’, trimming their marketing budgets and teams. And while most marketers unders…
Sourcing an experienced digital marketing employee is a challenging task. True technical know-how and, more specifically, being digitally oriented — fearless of new things and having a burning desire …
Gaining insight into the sales potential of every customer is crucial to optimise the marketing mix. How do you calculate that Customer Lifetime Value and how do you handle it?
Which channels provi…
We don't build a brand by selling something. We build a brand by being something and letting that culture shape the way we behave and communicate. But, to build trust and connect with our audience, we…
