Blog

Hand flipping wooden cubes for change wording from "fake" to "fact".
If we’ve learned anything from the COVID-19 pandemic, it is that the truth alone is insufficient to elicit or change behaviour. Carpet-bombing the media with apparently clear messages like “COVID-19 v…
Energise your buyer journey
Since its launch in early 2018, DPR&Co’s proprietary Pathway-to-Purchase (P2P™) communications approach has delivered results for our clients that we’re really proud of. P2P brings together brand …
Stop the leaking funnel!
Why investing in ‘funnel’ communications may be the smartest money you’ve ever spent. The traditional sales funnel describes the pathway buyers take from awareness to purchase and (hopefully) to advo…