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The great companies I’ve worked with over my career have, without exception, been blessed with visionary CMOs or Marketing Directors – those who grasp the importance of their connection to customer insight and who have the skill and bravery to do things that make a difference.
I created CMO Masterclass as a way to better understand what drives great marketers, how they’ve achieved genuine influence and what they’ve learned on their journey to the top.
I hope you enjoy the series as much as I’m enjoying making it.
Phillip Huzzard
Co-Founder and Agency Principal, DPR&Co