There’s something special about seeing a piece of creative continue to resonate years after it was first developed. For us, our work for Box Hill Institute’s BECOME campaign is one of those examples.
Back in December 2021, DPR&Co filmed the BECOME campaign for Box Hill Institute. Launched in early 2022, the assets we produced brought BECOME to life by exploring the transformative potential of education and the possibilities it can create.
Five years later, the campaign is still doing its job.
The campaign has continued to run in the lead-up to Box Hill Institute Open Days, adapting where needed while the video at the heart of it has remained the same.
“It’s great to see BECOME return for another year and continue to connect with future students,” said Zoe Dinh, Marketing Business Partner at Box Hill Institute.
For us, there’s an important principle behind that longevity. Strong creative should be built with the potential to endure. When it’s grounded in something meaningful and true to the brand, it can flex and evolve without needing to be reinvented every year.
It’s an approach we continue to bring to our work across the TAFE and education sector. Prospective students, channels and the education landscape will continue to change, but the need for institutions to connect with people in a meaningful way remains.
We’re proud to see the campaign enter its fifth year and grateful for our continued relationship with the Box Hill Institute team.
Here’s to another year of BECOME.