DPR&Co has worked with Maria dos Santos (CISD Senior Marketing Communications Consultant, ANZ) to deliver this Flexible Component Rebuild campaign, currently running in Australia and New Zealand across press, digital and social media.
We used AI to generate the voice over, as well as the background images, designed to be ‘region-agnostic’.
With the customer-centric message, ‘Rebuild just what you need’, the creative emphasizes the flexibility of the rebuild options while highlighting the benefits of Cat Equipment Protection Plans. There’s also the added retail energy of a 0%/24-month finance offer.
The campaign is flexing its muscles globally too, with imagery to feature prominently at EXCON India. It’s also now being adapted for the AME region.