With this one, we were approached by P Sathya, Marketing Communications, Customer Engagement (Growth), India to develop a ‘futuristic’ video to support the launch of three new MHEX models at EXCON India in December. With a limited budget and quick turnaround required, we drew on our extensive AI production capability to deliver a stunning execution with world-class production values.
With every AI project for Caterpillar, it’s front-of-mind to ensure we adhere to Brand and IP protection guidelines. In this instance, the machine components of the video were developed using traditional CGI methods, while everything except for the machines was created in AI.
Take a look at the epic result.