This campaign is one out of the box – literally. Developed for Marina Iordan (GCI, Geneva) for UK and Europe, the campaign employs a combination of live footage, AI and CGI. It’s highly adaptable, with backgrounds and messaging easily replaced to represent local environments. ‘Cat Excavators – The Whole Package’ shifts the focus from price to value, representing machines, maintenance, technology and fuel efficiency solutions.
Our media recommendation included traffic, awareness and lead generation objectives, with the campaign running over two phases of activity. Creative assets were developed to support programmatic display and video placements, along with META and paid search.
DPR&Co is now working with Burcu Caliskan (GCI, Dubai) to adapt the campaign for launch in AME, introducing additional visual elements aligned to local insights, together with specific reference to CVA Services Commitment.