CAT Campaign

Caterpillar GCI Creative platform.

In 2020, Caterpillar’s largest global machine division, Global Construction and Infrastructure (GCI), appointed DPR&Co to deliver a global creative platform for new product introductions.
Audience

Procurement decision makers in heavy construction, quarry, roads and paving industries.

Channels

Digital, social, print, collateral, large format

Deliverables

A comprehensive, integrated brand and campaign playbook together with ongoing new product introduction image and campaign development.

Performance

Strong uptake by Caterpillar and dealers across multiple global regions including North America, Europe, Asia Pacific.

View Work.

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