CAT Campaign

Caterpillar GCI Creative platform.

In 2020, Caterpillar’s largest global machine division, Global Construction and Infrastructure (GCI), appointed DPR&Co to deliver a global creative platform for new product introductions.

Procurement decision makers in heavy construction, quarry, roads and paving industries.


Digital, social, print, collateral, large format


A comprehensive, integrated brand and campaign playbook together with ongoing new product introduction image and campaign development.


Strong uptake by Caterpillar and dealers across multiple global regions including North America, Europe, Asia Pacific.

View Work.

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