When DPR&Co was chosen by Holmesglen Institute to create the latest iteration of its Learn More, Do More campaign, we wanted to bring focus to the deep emotional impacts of life-changing vocational education. We also wanted our storytelling to be fresh and rich – visually and in its content. So, rather than focusing only on the student experience, we flipped the narrative to show how Holmesglen graduates are impacting the lives of others – their families, fellow students, and even their instructors. We think the stories are surprising, deeply engaging and very human.