Brand, direct response and funnel management campaign for global eCommerce client

US-based VARIDESK is an innovator in the healthy workspace area and rapidly became one of the world’s leading manufacturers of desktopmounted sit-stand workstations.
Audience

SME decision makers and procurement teams

Channels

FTA/BVOD, paid/organic search, performance media, social media.

Deliverables

Brand and direct response advertising campaigns, SCP market analytics project.

Performance

Defended against parallel import surge, informed significant shift toward retail partnerships in US and other markets.

View Work.

Varidesk Flyer Campaign - DPR&CO Work

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