2025 Victorian Caravan and Camping Supershow

Over 40% of caravan sales in Victoria are initiated during several major CIV events held across the State at various times of the year. The success of the Victorian Caravan and Camping Supershow and Border Supershow and its sibling Leisurefest series is vital to the wellbeing of the industry. DPR&Co works with CIV to create high-energy event retail communications that highlight the attractions at the show and inspire visitors with a sense of the excitement and energy that is a feature of the events. To ensure cost-effectiveness, we establish a core creative idea, then customise the content to each of the show locations. This year, the shows have more appeal than ever. With a wide range of products and attractions to see, we found ourselves using the word ‘and’ a lot. So, we built the campaign around it.