THE WORK · CARAVAN INDUSTRY VICTORIA
ALL THE WORK2021 Caravan, Camping & Touring Supershow
Victorian Caravan, Camping and Touring Supershow
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THE STORY
The peak body for the Victorian caravan industry, CIV is a powerful advocate for its members – support that was more important than ever during the COVID second wave.
- AudienceMelbourne: all people 35+ skewed male
- ChannelsRadio with program integration, BVOD, YouTube, social, performance media
- Deliverables15 second OLV, 30 and 15 second radio, social, digital display
RESULTS
- 01Record show attendance
- 02Record sales
