THE WORK · CATERPILLAR

ALL THE WORK

GCI branding and positioning

Caterpillar GCI Creative platform.

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Caterpillar campaign hero image: yellow CAT excavators and an articulated dump truck working on a construction site at dusk

THE STORY

In 2020, Caterpillar’s largest global machine division, Global Construction and Infrastructure (GCI), appointed DPR&Co to deliver a global creative platform for new product introductions.

  • AudienceProcurement decision makers in heavy construction, quarry, roads and paving industries.
  • ChannelsDigital, social, print, collateral, large format
  • DeliverablesA comprehensive, integrated brand and campaign playbook together with ongoing new product introduction image and campaign development.

RESULTS

  1. 01Strong uptake by Caterpillar and dealers across multiple global regions including North America, Europe, Asia Pacific

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Caterpillar campaign creative
Caterpillar campaign creative
Caterpillar campaign creative

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