THE WORK · CARAVAN INDUSTRY VICTORIA
ALL THE WORK2023 Caravan, Camping & Touring Supershow
Start here. Go anywhere.
THE STORY
Each year, Caravan Industry Victoria stages a number of major caravan shows at locations across the state.
Between them, these events contribute to over 12% of Victorian caravan sales. DPR&Co was briefed to develop a creative campaign adaptable for all four CIV shows. The theme of Start here. Go anywhere is reflective of a key insight; the caravanning recreational experience begins well before your first holiday – it really begins with an exploration of possibilities through one of CIV’s expos.
- AudienceAll people 40+ with a skew toward people employed in trades related vocations.
- ChannelsFTA TV, BVOD, digital, social.
- Deliverables2 x 15 sec TVC/OLV, 15 sec radio, various digi and social formats.
RESULTS
- 0143,500 attendees (February 2024 show)
- 021,100+ display caravans and RVs
- 0350,000+ display parts and accessories
- 04$130 million worth of display products
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