THE WORK · DAF TRUCKS
ALL THE WORKCF Runout lead generation
CF Runout lead-generation campaign
THE STORY
DAF Australia (Paccar) was looking to clear stocks of its popular CF range of trucks to make way for New Generation models, set to arrive in mid-2026.
DPR&Co conducted voice-of-dealer research and piloted a small-scale lead generation project with key dealers to ensure the effectiveness of our response capture and management process. The subsequent CF campaign rollout saw high levels of campaign response with over 600 leads distributed to the DAF dealer network over a 3-month period.
- AudienceTransport industry procurement professionals and owner-drivers
- ChannelsLinked-In, Meta, programmatic, Truck Sales and industry press
- DeliverablesConceptual work, print ads, static and animated digital, lead tracking and distribution.
