THE WORK · KINGGEE
ALL THE WORKYou Wear the Crown
KingGee · Brand repositioning
DOWNLOAD CASE STUDY- Finalist2024 AMI Marketing Excellence Award
- Feature2024 Campaign Brief ‘The Work’
THE STORY
Today, being a tradie is a badge of honour.
To celebrate this, KingGee took a powerful leadership stance to remind their audience that the brand has supported tradies through good times and bad since 1926.
DPR&Co led the strategic and creative development of the brand repositioning off the back of considerable research, examination of customer value propositions and our New Truth® process.
- AudienceTradespeople: 18–30 y/o
- ChannelsBVOD, YouTube, digital display/programmatic
- DeliverablesResearch, brand strategy and positioning, communications strategy development, The New Truth® creative development, OLV/digital assets/out-of-home
