THE WORK · RACE AGAINST DEMENTIA

ALL THE WORK

Charity fundraising event

Race Against Dementia (RAD)

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Race Against Dementia campaign

THE STORY

Motor racing legend Sir Jackie Stewart was the focal point of a stunning fundraiser held at Centrepiece, Melbourne Park on Friday night, April 8, 2022 for his Race Against Dementia charity, established in honour of his wife, Lady Helen Stewart – herself a dementia sufferer.

The challenge posed by event committee was to convince 600+ people to pay $500 per seat to be part of a charity auction event to raise money for dementia research – all pro-bono with zero expenses and in the shadow of COVID 19.

  • AudienceHigh net-worth Melburnians
  • ChannelsDatabase/direct, social media, event media.
  • DeliverablesPro-bono event co-conceptualisation, branding, collateral, event creative and deployment.

RESULTS

  1. 01800 tickets sold (a sell-out)
  2. 02Net proceeds of $600,000 all of which will fund three researchers in Australia to accelerate their research toward a cure for dementia

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