THE WORK · SABCO
ALL THE WORKBrand repositioning
2022 Sabco brand campaign. It’s how Australia cleans.
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THE STORY
Sabco is iconic to Australian home cleaning.
To celebrate 130 years of operation in 2022, the DPR&Co team helped reposition the brand under the campaign theme ‘Sabco. How Australia Cleans’. Since then, we’ve helped Sabco produce a suite of new product commercials, with a recent TVC resulting in a 50.23% uplift in sales of the Gen 2 Rinse N Wring Complete Mop Set.
- AudienceHousehold shoppers 18+
- ChannelsFTA TV, BVOD, digital, social, OOH and retail channel communications
- DeliverablesIntegrated brand strategy and brand and retail communications
RESULTS
- 01Under the new brand positioning, the 2023 Gen 2 Rinse N Wring Complete Flat Mop Set TVC saw a 50.23% uplift in product sales
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