THE WORK · VARIDESK
ALL THE WORKBrand, direct response and funnel
Brand, direct response and funnel management campaign for global eCommerce client
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THE STORY
US-based VARIDESK is an innovator in the healthy workspace area and rapidly became one of the world’s leading manufacturers of desktopmounted sit-stand workstations.
- AudienceSME decision makers and procurement teams
- ChannelsFTA/BVOD, paid/organic search, performance media, social media.
- DeliverablesBrand and direct response advertising campaigns, SCP market analytics project.
RESULTS
- 01Defended against parallel import surge, informed significant shift toward retail partnerships in US and other markets
